Presents
The Avo Effect is an annual campaign series covering emotionally compelling stories of how avocados impact people, businesses and organizations around the globe.
The Avo Effect is an annual campaign series covering emotionally compelling stories of how avocados impact people, businesses and organizations around the globe.
The Avo Effect is a 2020 video campaign designed to shed light on the global phenomenon the avocado has sparked within the produce industry. The videos will cover West Pak’s avocado footprint along with the significant reach the avocado holds on the company’s core industries. Topics will include The Avo Effect on trade, retail, foodservice, commissions, California avocado season, organics, sustainability, and social media influence.
